Blantyre, March 26, 2025 – Kwenda is proud to announce a groundbreaking partnership with the Football Association of Malawi (FAM) as its official e-ticketing provider. This collaboration marks a major step towards modernizing football ticketing in Malawi, bringing fans a seamless, secure, and hassle-free way to access matches.

Through this partnership, Kwenda will introduce an innovative digital ticketing system, allowing fans to purchase match tickets online using Airtel Money, Mpamba, Visa, and MasterCards. This move aligns with Kwenda’s mission to digitize ticketing and travel, making access to events and mobility easier across Malawi and Africa.

Lumbani Gondwe, CEO and Founder of Kwenda, shared his enthusiasm:

“We are excited to partner with Football Association of Malawi (FAM) to revolutionize how football fans engage with the game. At Kwenda, we are committed to using technology to simplify everyday experiences, and this partnership is a testament to that mission. Fans can now enjoy the convenience of buying tickets from anywhere, ensuring a smooth and secure matchday experience. This is just the beginning as we continue to expand and innovate in the digital ticketing space.”

FAM President Fleetwood Haiya also highlighted the importance of this initiative:

“Embracing digital solutions is a key part of our strategy to enhance the football experience in Malawi. Partnering with Kwenda allows us to offer fans a modern, efficient, and reliable ticketing system that aligns with our vision for the future of football.”

The partnership will debut at the 2024 NBS Bank Charity Shield, where fans will get the first taste of e-ticketing for a FAM-organized match.

As a leading e-ticketing and travel technology startup, Kwenda is building a seamless digital infrastructure to modernize travel and event access across Malawi and beyond. From transportation to entertainment and now sports, Kwenda is revolutionizing how fans engage with their favorite events while supporting local organizations and driving the country’s digital transformation journey.

Visit Kwenda.co to purchase your match tickets.

For media inquiries, please contact:

Edith Chihera

Head of Marketing and Communications

Email: echihera@kwenda.co

Our Support

KWENDA PARTNERS WITH FAM TO TRANSFORM FOOTBALL TICKETING IN MALAWI